We stand for justice tourism as “both ethical and equitable” and aligned with the following attributes:

• Builds solidarity between visitors and those visited (hosts);
• Promotes mutual understanding and relationships based on equity, sharing and respect;
• Supports self-sufficiency and self-determination of local communities;
• Maximizes local economic, cultural and social benefits 

We’re working towards a more sustainable future – one characterized by economic justice, socio-cultural, and environmental sustainability with the aim of maintaining and preserving the ecological integrity of the environment and contributing to local community development, protected parks, cultural preservation and the engagement of millions of conscious travelers who want to make the world a better place through their choices of where and how they travel.